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Order Strategic Brand Management: Global Edition by Kevin –Shop Strategic Brand Management: Global Edition by Kevin Keller (Author) Best Online Bookstore with Fast Shipping Kellers market leading strategic brand management book offers insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include
Shop Strategic Brand Management: Global Edition by Kevin Keller (Author) – Best Online Bookstore with Fast Shipping
Keller’s market leading strategic brand management book offers insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
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