SKU: 68539240535

Ideaflow: Who Creative Businesses Win

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Ideaflow: Who Creative Businesses WinIdeaflow: Who Creative Businesses Win 'A game changer' 'A must read' 'Simple yet powerful' The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those

Ideaflow: Who Creative Businesses Win

'A game-changer' | 'A must-read' | 'Simple yet powerful'

The single best way to have a great idea is to produce lots of ideas.


The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

'If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve' - Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS

'Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others' - Kim Scott, author of RADICAL CANDOR and JUST WORK

'This book is a game-changer that every leader should read' - Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness

'Insightful and entertaining... a must-read for anyone seeking to understand the wellspring of creativity' - Kelly Leonard, Executive Director at The Second City and author of YES, AND

'This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization' - Robert Sutton, Stanford Professor and bestselling author

'The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this' - Elizabeth Spaulding, CEO of Stitch Fix

'A founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly.' - Diarra Bousso, Founder & CEO at DIARRABLU

'Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work.' - Seth Godin, author of THE PRACTICE

'These authors are masterful at demystifying how any organization can turn creativity into a steady practice' - Chris Flink, CEO and Executive Director of the Exploratorium and Former IDEO Partner

'Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself.' - Scott Galloway, bestselling author of THE FOUR and POST CORONA

'Finally, a book on creating a design-forward culture at your company that comes with practical and measurable advice. Read this book and you'll change the way you work, and maybe the way you live.' - Bill Burnett, coauthor of DESIGNING YOUR LIFE and DESIGNING YOUR NEW WORK LIFE

'Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a 'founder's mindset' long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry!' - Jooyeon Song, Co-Founder and CEO of ManiMe

'How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives.' - Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist, Adjunct Professor at Stanford’s d.school

'Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this book' - Maite & Itziar Diez-Canedo, Co-founders and Co-CEOs of Via

'Utley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us.' - Leidy Klotz, Author of SUBTRACT: The Untapped Science of Less, Professor of Engineering and Architecture at the University of Virginia

'The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book.' - Aishetu Dozie, Founder and CEO of Bossy Cosmetics

'Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same.' - Linda A. Hill, Chair of the Leadership Initiative, Harvard Business School and co-author of COLLECTIVE GENIUS

'Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading!' - Mark Hoplamazian, CEO of Hyatt

SPECIFICATIONS:

Author:Jeremy Atley, Perry Kleban - Джереми Атли, Перри Клебан

Publisher:Ebury Press

Language:English

Publication Date:2022

Number of pages:304 pst

Format:Paperback

Width:153 mm / 6'

Height:234 mm / 9,2'

Weight:372 g

ISBN:9781529146233

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Dartdougums
Birmingham, US
★★★★★ 5
Good value.
Style: Combo, Color: Black, Size: 1 Pack
I like the keyboard's light weight and compact size. The mouse is a little small. I have large hands and the mouse still works for me. The battery lasts a very long time on both the mouse and the keyboard. This is my second MK270 Combo. The first keyboard lasted over 10 years before the keys started sticking. The mice don't last near as long but for the price you can't go wrong. Note: I thought the keyboard was dead at first. When I checked the batteries, one was installed backward.
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Reviewed in the United States on June 12, 2026
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Zoey& Fabian
Lexington, US
★★★★★ 5
Comfortable and responsive
Style: Combo, Color: Black, Size: 1 Pack
The Logitech MK270 Wireless Keyboard and Mouse Combo has been an amazing addition to my setup! The keyboard feels comfortable and responsive while typing, and the mouse works smoothly with no lag. I love how easy it was to connect — just plug in the USB receiver and it’s ready to go. The battery life is impressive, and the wireless range is great for keeping my workspace clean and organized. Perfect for work, school, or everyday use!
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Reviewed in the United States on May 13, 2026
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Amazon Customer
Bozeman, US
★★★★★ 5
Perfect Mouse & Keyboard Combo!
Style: Combo, Color: Rose, Size: 1 Pack
I love this combo so much I bought one for home and one for the office. I’m very picky when it comes to a mouse and a keyboard. The clicking sound drives me crazy. This mouse is very quiet and the keyboard is easy to type on. I love that the keyboard includes shortcut keys (calculator, volume control, etc.) and they actually work unlike others. I also appreciate the windows key - makes it easy to lock your computer when you’re away. The color is so pretty! Absolutely love the shade of pink. Highly recommend this product! Logitech is hands down the best!
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Reviewed in the United States on April 25, 2026
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kaykay
Charlottesville, US
★★★★★ 5
Reliable and lasts forever Best budget option
Style: Combo, Color: Black, Size: 1 Pack, Style: Combo, Color: Black, Size: 1 Pack
I had this same model a long time ago and it lasted forever, I only had to get a new one because I lost the USB receiver, so I know for a fact they are very durable. For the price, you can't beat the compatibility you just plug it in and it works instantly. The appearance is very simple, it's not the most attractive or pretty keyboard since it has no lighting or fancy features, but it's built to last. The noise level is fine for a membrane keyboard, not too loud. In terms of ergonomics, it feels comfortable enough for daily work and the color is just the standard black that goes with everything. The best part is the battery life, it lasts months without needing a change.
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SandyLK
Whiting, US
★★★★★ 5
Very comfortable to use
Style: Combo, Color: Rose, Size: 1 Pack
This is a nice keyboard/mouse for the money. I ordered it in pink because it will help me to keep it separate from others I have. I have a tendency to forget which mouse goes with which keyboard. The color makes all the difference. In addition this works well and has a light up indicator for the caps lock which my older one does not. That was annoying to look up and see that everything was in caps by mistake. Good product.
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Reviewed in the United States on May 1, 2026

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